About the Author

Parag Parikh, an alumnus of Harvard Business School, has over 25 years of experience in the financial sector. In particular, he is a keen observer, proponent and pioneer in the field of behavioral finance in India. He provides coaching and consulting services to investors, businesses and students. Parag Parikh is the founder and chairman of Parag Parikh Financial Advisory Services Ltd. (PPFAS) (www.ppfas.com) which is committed to assisting investors in following the time-tested long-term value investing strategies. PPFAS firmly believes that it is in a profession rather than a business and hence treats the interests of the investors to be of paramount importance. Parag has an insightful knowledge of the workings of the stock market, an analytical eye and an informed outlook. He is a believer in Alvin Tofflers saying: Doing the right thing, rather than doing this right. In an industry where the race is to get bigger and better, his firms philosophy is clearly that slow and steady wins the race. Parags abiding passion is to make the financial markets a better and a safer place for investors by helping them direct their focus towards achieving their investing and financial goals, and not be carried away by the noise of the markets. He is a regular columnist with The Times of India, and a guest columnist with The Economic Times, Business Standard, DNA, Financial Express, among other business journals. His views on the financial markets are actively sought by television channels like Times Now, NDTV Profit, Doordarshan and CNBC. Parag has also authored a widely acclaimed best seller Stocks to Riches: Insights on Investor Behaviour (2005), which is currently in its sixth reprint two years since the first publication. Parag believes in self-renewal and mental and physical challenges in that he is an avid reader, swimmer, golfer and practitioner of Vipassana meditation. He stays in Mumbai with his family, and is fond of travelling, especially to find inspiration for his books and columns. He can be reached via his blog on www.ppfas.com and email pparikh@ppfas.com

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